To create Awareness of Tuberculosis, Mr. Amitabh Bachchan has been chosen to head the campaign against TB, launched by Mumbai Municipal Corporation, called “TB Harega, Desh Jeetega”. When it’s a film star heading a campaign, the reach is that much further.
We have a couple of documentary films running in theatres before a movie begins – campaigns against smoking and drinking. They are completely negative and extremely irritating. The result: People shut their eyes and ears when they are run (I definitely do that); smokers continue to smoke and drunkards continue to drink. Obviously these films have no impact at all.
Here’s my idea:
Akshay Kumar is a non-smoker and teetotaller. Unlike a lot of actors who pretended to create this image and failed each time – heard a few stories but don’t plan to share them here – Akshay Kumar is fanatic about his health. He will make a perfect brand ambassador to promote health and fitness.
What if a documentary is made about this star – how he keeps good health; his habits and how he does his own stunts even at the age of 48; how he remains fit – most of it thanks to his not smoking and not drinking? Won’t people respond better to such a film? Won’t it have a more positive effect?
Instead of telling people what will happen if they smoke and drink; it will be more positive to show them what can happen if they don't inculcate these habits.
I am sure people will not shut their eyes and ears when such a film is screened before a movie begins. By and by, it should have a powerful impact on the public.
Is anyone listening?